Event Overview

In recent years, the overheated housing market eventually led to the strict government control. With the effort of the combination of a number of regulatory policies, the domestic residential market in tier 1 cities has been significant downward trend. Compared with it, commercial real estate especially in lower-tier cities’ potential has been more and more obvious.
With Chinese “urbanization” progress, lower tier cities will become the next major economic growth point. After years of development, several lower-tier cities already have strong economic base. However, urban commercial supporting functions have not fully match with their rapid economic growth, so commercial real estate which is regarded as a vehicle of commercial development has been more and more attention by market.
Many investment institutions have begun to withdraw from residential real estate projects to commercial ones. Moreover, many developers turn toward their attention to the commercial real estate in lower-tier cities. Undoubtly, penetrating into lower-tier cities has become the most common avoidance strategy within Chinese property regulation years.


After the success of “Asia Pacific Commercial Real Estate Cooperation — China 2011”, Linver Insights will launch another influential summit of its “commercial property series” — “the 2nd Asia Pacific Commercial Real Estate Cooperation — China 2011, penetrating into Lower-Tier Cities & Initiating Chinese Urbanization Construction” on October 25th-26th in China.
This summit will gather more than 250 authorized & influential participants from relevant government (Lower-Tier Cities’ Government), commercial property industry associations, investment & financing / capital operation agencies, developers, retailers / brands / GDSMs / shopping malls / hotel management groups, operators, architecture & design institutes and etc.
The summit will be guided by four chapters (“Marco Chapter”, “Investment / Financing & Capital Operation “The 2nd Asia Pacific Commercial Real Estate Cooperation — China 2011, penetrating into Lower-Tier Cities & Initiating Chinese Urbanization Construction” will bring you clear understanding of the development stress of lower-tier cities and help you acknowledge of the opportunities & challenges for the whole industry chain. You, not to be missed!

Day One	AM: Marco Chapter Deeply Exploring the Commercial Value of Depression in Chinese Low-Tier Cities PM: Investment, Financing & Capital Operation Chapter "Corporate Financial Capability Oriented” — A Good & Necessary Term While Competing in Chinese Lower-Tier Cites
Day Two	AM: Development & Planning Chapter Developing “Lower-Tier Characteristic” Commercial Model & Architecture Concepts PM: Architecture & Designing Chapter Architecture Design≠Commercial Design, Creating “Lower-Tier” City Landmark Commercial Projects Witnessing Urban Development

26th, October AM	Strategic Transformation City/ Area Selecting For Traditional Department Stores; For Retailers/ Brands Creating Valuable “ Commercial Space” Project Recommendation from Developers
26th, October PM	For Luxury Retailers Format Segment From Popularity to Deal Rate “ Localized” Channel Expansion Strategy Relying on “ Shopping Mall” Channel